History and Modern Applications of X-Rays - Free Essay Example

Sample details Pages: 5 Words: 1373 Downloads: 5 Date added: 2017/09/15 Category Advertising Essay Did you like this example? History and Modern Applications of X-Rays We see X-Rays all the time in television, science fiction novels, and comic book superheroes, but what is fact and what is fiction? By examining their makeup, history, modern applications, dangers, protection, and even possible future developments we can understand these scientific marvels far better and more accurately than watching an episode of Star Trek or reading a Superman comic. First and most important is to analyze why an X-ray works and what it is. These â€Å"rays† are high energy, low wavelength beams of electromagnetic energy – very similar to the light we can see; only they are completely invisible to us because our eyes lack the ability to detect its wavelength. They are produced by the movement of electrons in atoms. Electrons exist in constant orbit around an atom’s nucleus in different levels of energy, also known as orbitals. Don’t waste time! Our writers will create an original "History and Modern Applications of X-Rays" essay for you Create order When an electron makes the transition – drops to a lower orbital, it needs to release some energy – which it does in the form of a photon. The energy level of this photon corresponds to how far the electron dropped between orbitals. So when a photon collides with another atom, the energy in the photon sometimes gets absorbed and boosts an electron in that atom to a higher level, but only if the amount of energy in the photon (from the 1st electrons drop) matches the energy required to boost the 2nd electron. Otherwise, the photon will not shift electrons between orbitals. That means that while visible light often has just the right energy to be absorbed by most objects, X-Ray photons will pass through almost everything because they contain far too much energy to be absorbed. Thus, by using a high-voltage vacuum tube to accelerate and release high energy electrons at a large velocity, we are capable of emitting X-rays at one end of an object. By placing an X-ray detector on the other side, something like a photographic plate, film, screen, or any other type of what is known as an â€Å"image receptor† (modern X-rays often have digital outputs), we are capable of capturing information about the object in the middle. That means, unfortunately, that they are nothing like what the Superman comics or fictional â€Å"X-Ray specs† sometimes shown in cartoons or science fiction would have us believe, as it does not make sense for an object (such as the lasses or Superman’s eyes) to project X-rays – that would do nothing without a detector on the other side, and for the object to be an X-ray detector would also make no sense as in that case there is no projector. Common misunderstandings like these are perpetuated all the time in popular culture, so to better understand we must examine its origin. The X-Ray was actually discovered on accident by a scientist almost 100 years after the discoveries of the other categories of radiation – Infrared and Ultraviolet were already discovered. A scientist named Wilhelm Roentgen stumbled upon their existence in 1896 by accident: he noticed that a fluorescent screen in his lab was glowing when he left an electron beam on, which by itself was expected as fluorescent material is known to glow in response to radiation, but this case was unique because the tube had been surrounded by heavy black cardboard – yet the screen still glowed, even though the cardboard was expected to have blocked most of the radiation. He began to play with the situation, putting various objects between the tube and the screen – yet it still glowed. Eventually he put his own hand in the path of the radiation and was amazed to see the silhouette of his bones projected onto the screen. Ironically then, the very first usage of X-Rays in its discovery would turn out to be its most practical application to this day. Medical science uses X-rays to examine broken bones or swallowed or embedded objects in a person’s body, dentistry uses it to pinpoint cavities, and some modified X-rays have even been used to examine thin tissue such as lungs, heart, intestines, and blood vessels to check for irregularities that can subsequently be repaired. The reason X-Rays penetrate the outer layer of the body and not the bones lies in the way that X-Rays are absorbed: whether or not the energy is picked up depends entirely on the kind of atom in the absorber, a relationship that depends on the number of electrons (also known as the atomic number) of the atom. As such, the large thick areas of calcium atoms in your body (i. e. the bones) are much more capable of absorbing X-Ray photons than the thin tissue of our Carbon and Oxygen based flesh, thus the X-Ray’s pass through the latter while leaving a silhouette of the former. The second major modern application of X-Rays is in the security industry, particularly airport security, which uses the technology to scan incoming luggage for devices that may be able to cause harm on a plane such as a weapon or explosive. Again, like with medical technology, this has saved countless lives through the clever adaptation of the properties of these high energy beams of radiation. Other uses have been found in the field of astronomy, where detectors are used to pick up X-rays from extremely distant celestial objects and gain an idea of their size and makeup, as well as in industrial manufacturing wherein X-rays are applied to machinery to determine the quality of a weld or correct assembly of parts. Like any powerful technology, there are also dangers in exposure to X-rays. While the benefits of getting an X-Ray, especially in a situation in which one is faced with a broken bone or other medical emergency, generally far outweigh the risks, it is worth noting that there is no proven â€Å"acceptable† threshold for which exposure to radiation does no damage to the body – all additional doses of radiation the body is exposed to slightly increase the risk of getting cancer in your later years. As such, in instances where X-rays can be avoided – especially in high risk patients like the fetus inside of a pregnant mother – it is generally advised that you do so. On that note, an important facet of any X-ray discussion revolves around exactly what can be used to stop them – as X-Rays go into higher and higher energy levels; it becomes increasingly difficult to find a shield that will prevent them from penetrating. The go-to element at present is Lead, chosen for its low cost and extremely high density which causes it to absorb a large portion of incident X-Rays. Because of the way the X-Ray works, however, its range through any matter – regardless of density – is theoretically infinite if it is lucky enough to avoid interaction with the atom as it passes through. This is why a simple thin sheet of lead is frequently not sufficient and areas wishing to shield themselves from the radiation will use increasingly thick layers of the material in proportion to the energy of the X-Rays, exponentially increasingly the likelihood that they will be shielded. Finally, what is in store for the future of this technology? While it is mpossible to predict all of what innovators will be able to dream up in the future, we already know some projects currently in development that are set to vastly improve current X-Ray technology, bringing the resultant images into full color and in much higher detail and resolution than ever before, giving unprecedented info to the professionals that will be using them. Others are working on what is called †Å"ultrafast† X-rays, in which snapshots can be taken at lightning-quick speeds, allowing better understanding and manipulation of things that move extremely fast, such as electrons in an atom. In conclusion, the accidental discovery of the X-Ray – i. e. the high energy, low wavelength portion of the electromagnetic spectrum has been a boon not just to the medical field but to a wide variety of scientific and commercial endeavors – a merit that seemingly will only grow in the future as more and more applications and advances are discovered for the technology. Who knows, maybe one day the outrageous ideas of science fiction may in fact become a reality!

Find Out Who is Concerned About Transfer Essay Samples and Why You Should be Listening to Them

Find Out Who is Concerned About Transfer Essay Samples and Why You Should be Listening to Them The Ideal Approach for Transfer Essay Samples Since the merchandise is restricted to online ordering, many have questions regarding the Hydroxatone customer service. Clearance isn't granted until all prior balances are paid. In many instances, change at distinct levels, etc. If you're busy with their other responsibilities, you've come to the correct spot. Along with the UC program, applicants need to submit a supplemental application. Meeting deadlines is critical in the college application procedure, while it's the very first time around or as a transfer. Tell us more objective criteria like a member. Optional applicants should answer the chance to compose powerful essays. The Penn application procedure involves a personal essay together with a Penn-specific essay. Well, actually, it's a bit more complicated than that, but it's still not as hard as you may imagine. You will also need to learn to compose a transfer essay. By reading the practical info, you can be in a position to understand how to compose a college transfer essay. As soon as you have started to craft a productive transfer essay, make sure you're attentive and diligent to the end. On occasion, all you will need is to craft a productive transfer essay. Although there isn't any ideal outline for a guaranteed spotless transfer essay, there are a few guidelines to help your essay on the way. The reward of doing them after is they can serve as drafts to the essay you will come to complete, but you might not be as connected to the experience that you want to share. Decide just what qualities you need to stress then make sure that your essay is structured to highlight these traits. New Step by Step Roadmap for Transfer Essay Samples Don't forget that there's a reason why you would like to transfer, and if you're passionate about any of this, it is going to shine through in your writing. Secondly, you are able to get your work done in a suitable manner also. We've got very little doubt he has the abilities and intellectual curiosity to be successful at Penn, and David has made a strong argument about why this specific transfer makes plenty of sense. The very last thing a school would like to see is that you shut off your mind to unique opportunities once you opted to transfer. You may choose to select a particular moment or incident in your life that changed the manner in which you think and explain how that change happened. The explanations for why you think going to another college is probably going to be a great move will likely use up quite a great deal of your essay, but even if your reasons are simple, they need to be clearly written, be positive, and be valid. You can do nothing with the terrible grades you presently have. The Fundamentals of Transfer Essay Samples Revealed In a nutshell, you will receive the successful effects in the long run. For instance, you hope to be a doctor later on as you love biology and chemistry. Year as part questions is going to be the creative. No matter the reason, refrain from speaking ill of your existing school. The essay supplies you with the chance to showcase elements of yo ur nature and experiences that fit nicely with the University of Maryland community. Regardless of what college you want to enroll at, you need to compose an admission essay. On the flip side, your school-specific why transfer essay must concentrate on the elements of that specific school that align with your requirements or the sort of college experience that you seek. There's numerous signals of a college transfer essay. Students who've been out of school for a number of decades, or that have a personal circumstance that affected performance, may want to tackle that situation in their essay. Instead, talk about the way in which the school wasn't the ideal fit for you personally. You shouldn't say anything negative about your present school. Clearly, your present school wasn't best for you.

Infant Toddler Curriculum free essay sample

In this term paper I will explore infant and toddler curriculum. I will discuss: the developmental themes in infancy, infant toddler curriculum, and the differences between preschool curriculum and appropriate infant toddler curriculum. In conclusion I will share some of my personal feelings about infant and toddler curriculum, including the challenges and rewards. Developmental Themes of Infancy ‘The behaviors and abilities that develop during each stage are influenced by the theme that consumes that stage (Blackboard, 2013). † The three themes of infant development are: security (Young Birth to 8 months); exploration (Mobile 6 months-18 months); and identity (Toddler 15 months to 36 months). During the security stage young infants need to develop relationship with caring adult’s that ensure them they are safe and secure. In the mobile stage young children should be provided the freedom to explore their surroundings utilizing their newly developed gross and fine motor skills. During the toddler stage young children are in search of who they are as individuals in the world around them. â€Å"Developmental domains are one way to describe and think about the different aspects of development in the areas of: emotional; physical, social, cognitive; and language skills of young children. And while we use the domains as a way to organize our thinking and observations of children, in reality all domains are function together simultaneously, especially in the first three years of life. This holistic development is separated into the developmental domains for the purpose of observation, study, developmental assessment, and planning (Blackboard, 2013). † Therefore, it is important to understand how the developmental domains relate to the three themes of infant development; in order to provide DAP care and activities for children in each stage of early childhood development. For instance, an understanding of the young infant stage, babies develop a sense of security from their caregivers. It is this sense of security, that allows the baby to build an urge to explore, later motivating them to take risks and advance their current knowledge of their environment. This may require removing all sharp objects from the area and covering electrical outlets and ensuring. However, prepping the room for child safety is not the only concern. It is imperative to play close attention, and respond to the needs of young infants. â€Å"Very young children need adults who listen, smile, and talk with them or babble when they babble; watch for when they need quiet and solitude; and notice and communicate pleasure over such newfound skills as creeping, climbing, holding, dropping, or adding new sounds and words (Greenman, Stonehouse, and Schweikert, 2008, pg. 61). † An understanding of the mobile stage of development will make one aware of the safety precautions needed to allow mobile toddlers to explore the environment. Mobile infants often explore by mouthing and must be protected from small parts and fragile toys. In addition a rich learning environment for mobile infants should include safe structures to climb and explore. â€Å"Moving around is essential to learning; it gives babies different perspective and vantage points, which they need in order to move from an entirely egocentric view of space toward a more sophisticated sense of relationship between self, space, and other people (Greenman, Stonehouse, and Schweikert, 2008, pg. 53). † An understanding of the toddler stage of development enables caring adults to guide and assist young children’s emotional development. The first two years of a person’s life can set the foundation for the way they create relationships, view others, and understand emotions and how to control them. â€Å"A toddler’s sense of self, of I and me, emerge in a group environment and a culture which private property and the acquisition of things are somewhat scared. This makes the learning of related concepts like mine particularly challenging (Greenman, Stonehouse, and Schweikert, 2008, pg. 59). † â€Å"Toddlers learn about who they are in the world through relationships and experiences with adults who care for them. They learn to trust that their needs will be met, or that they will not. The emotional domain includes the infant’s perception of herself and of herself in relation to others. †(Blackboard, 2013). The most important thing a caregiver can do to help a toddler’s emotional development is to create a safe and loving environment for the toddler to learn in. Caregivers should understand that each toddler is different and has different needs. Attending to each individual child in a well-organized and inviting learning environment is essential during his stage early childhood development. Infant Toddler Curriculum â€Å"Because of the specific needs of infants and toddlers the term curriculum is during the early stages of development is complex. To summarize all of the ideas of curriculum, as defined by leaders in the field (Gonzalez-Mena, Eyer, Dodge, Greenman, Stonehouse, Schwikert, Swim, and Watson), you must think about curriculum as an organized framework. To make curriculum DAP for infant and toddlers, it must be based on sound and relevant knowledge such as infant/ toddler development and research; so that it guides early care professional practices in providing purposeful and responsive learning opportunities for each child through daily routines and experiences (Blackboard, 2013). † â€Å"Infant and toddler curriculum plans focus on how to best create a social, emotional, and intellectual climate that supports child-initiated and child-pursued learning. The interests of the child and the belief that each child has a curriculum are what drive practice (Blackboard, 2013)†. It is understood that very young children need to play a significant role in selecting their learning experiences, materials, and content. Curriculum plans, therefore, do not focus on games, tasks, or activities, but on how to best create a social, emotional, and intellectual climate that supports child-initiated and child-pursued learning and the building and sustaining of positive relationships among adults and children. â€Å"Responsive curriculum planning focuses on finding strategies to help infant-toddler teachers search for, support, and keep alive childrens internal motivation to learn, and their spontaneous explorations of people and things of interest and importance to them (Blackboard, 2013). † This should begin with study of the specific children in care. â€Å"Detailed records of each childs interests and skills are kept to give guidance to the adults for the roles they will take in each childs learning (Greenman, Stonehouse, and Schweikert, 2008, pg. 30). † It should also be realized from the start that plans should not be static. Adaptation and change are critical parts of the learning process and should be anticipated. â€Å"Once an interaction with a child or small cluster of children begins, the teacher has to be ready to adapt his or her plans and actions so they work for all children, no matter what kind of physical , mental or emotional challenges individual bring to the program (Greenman, Stonehouse, and Schweikert, 2008, pg. 30). † Another essential component of planning is attention to a responsive learning environment and specific attention to how environments should be changed. The planning of learning environments is more important to infant-toddler development than specific lessons or specific activities. â€Å"The environment must be seen as part of the curriculum, creating interest and encouraging and supporting exploration (Blackboard, 2013). † Research has shown that much of how infants and toddlers learn best comes not from specific adult-directed lessons but from teachers knowing how to maximize opportunities for each child to use natural learning inclinations. The philosophy of routine care as learning opportunities for infants and toddlers is based on the premise that, â€Å"Relationships develop through all kinds of interactions, but especially during ones that happen while adults are carrying out those essential activities of daily living sometimes called caregiving routines (Greenman, Stonehouse, and Schweikert, 2008, pg. 5)†, such as: feeding, diapering; toilet training/learning; washing; bathing and grooming; dressing; napping. â€Å" For caregiving routines to become curriculum, they can’t be done mechanically. Each time a caregiver interacts in ways that focus fully on the individual child while performing one of these essential activities of daily living, the time spent furthers connections. When caregivers manipulate the child’s body and put their attention elsewhere, they loss the opportunity to let the child experience an intimate human interaction. It’s the accumulation of intimacy during these numerous interactions that turns ordinary tasks into a relationship-based curriculum (Greenman, Stonehouse, and Schweikert, 2008, pg. 53). † The role of the adult in intentional curriculum planning and supporting learning is to be respectful and responsive to the childs ways of learning and understanding. Because early learning is all-inclusive, plans to facilitate the infant toddler learning need to be well rounded. Security, exploration, and identity formation are manifested differently during the infant toddler stage, the way adults respond to these needs should be developmental appropriate. Aware that the infant receives information from every domain simultaneously, early childhood professionals recommend that caregivers and caring adults plans to help with infant learning, be created in ways that reflect an awareness of the impact of the experience on all the domains of learning and development simultaneously. Observations and recordings such as: anecdotal notes, individual journals/two-way journals and running records, are also included in the role of the adult in intentional curriculum planning. â€Å"All infants and toddlers deserve caregiving and teaching practices specially tailored to them rather than ones that come with the expectations that children must fit into the program. The role of the team in providing individualized curriculum is to take into consideration each child’s needs, stage of development and personal characteristics. Children have different temperaments, energy levels and parental preferences for caregiving practices (Greenman, Stonehouse, and Schweikert, 2008, pg. 151). † Key Differences between Preschool and Infant-Toddler Curriculum According to the text, â€Å"The primary focus of the first three years should be to establish a close and continuous relationship. Education then grows out of the relationship that results from caregiving. Programs that regard infants and toddlers as immature preschoolers and use and activities approach get frustrated with all the â€Å"noneducational† time spent in caregiving and transition times. The care component fits into the total picture. When infant-toddler education comes in a package with play, exploration and caregiving, everything that happens in the program becomes educational. (Gonzalez-Mena, J. Widmeyer, D. M. , 2012, p. 28). † Preschoolers are much more independent and vocal then infant-toddlers. Preschoolers are able to communicate what they what and how they feel. Their motor, language and social/emotional skill are more advanced than that of an infant-toddler. According to Diane Trister Dodge, although, â€Å"both preschool and infant-toddler curriculum share the same five components or framework, the content is very different. Early childhood educators must have: knowledge of child development, how to create a DAP learning environment, knowledge of what children learn at each stage of development, how to guide and assess learning and how to relate to children. However, curriculum for infants is organized around daily routines and experience; whereas the curriculum for preschooler is organized around interest, content and studies (Blackboard Video, 2013). † According to Ron Lally, â€Å"Expectations must be different for preschoolers and toddlers. For example, an early childhood educator cannot expect an infant-toddler to sit still and because infants follow an inborn exploratory agenda and rapidly advances through three major periods of development (previously discussed); and the care and education of the infant-toddler must keep pace with these changes. Infants learn holistically they focus on every part of the interactions (Blackboard Video, 2013). † Infant-toddlers must be afforded the freedom needed to construct their own knowledge of their environment, themselves and others; whereas, toddlers can benefit from a more structured curriculum. Some of the hazards of providing a watered-down preschool approach to infants and toddlers include: not meeting the developmental needs of the infants and toddlers; future growth and development stages delayed; and over stimulation to name a few. Infant and toddler curriculum can be both challenging and rewarding. The challenges in include the rapid changes that take place during this time of growth and development, the varying temperaments of individual children, and the constant adaptations necessary during curriculum implementation. However, the rewards far exceed the challenges. It is very rewarding to see a child reach developmental milestones such as; taking their first step, or speaking their first words. I also find it rewarding to see the smile and since of peace families demonstrate when they know their child is receiving high quality care and DAP learning experiences. In conclusion, I have explored infant and toddler curriculum, discussed the developmental themes in infancy and the differences between preschool curriculum and appropriate infant toddler curriculum. I have also shared some of my personal feelings about infant and toddler curriculum, including the challenges and rewards.

Organization of a Hospital Activity

A hospital is a network of many different departments that need proper communication and cooperation. When the system breaks down, there are many problems for both staff and patients. The quality of service begins to suffer, and the environment becomes stressful and unhealthy for healing. The provision of healthcare has always been an important and controversial issue. There are times in life when anyone might require some form of medical attention and it is everyone’s right to receive the proper treatment.Advertising We will write a custom essay sample on Organization of a Hospital Activity specifically for you for only $16.05 $11/page Learn More Problem areas: The waiting room is not equipped to suit the patients. The emergency room is the face of the hospital, as this is the first area that people come into and where they wait to be seen by the nurse. It is rather small and does not adequately seat all patients. As a result, people have to wai t in the hallway and around the entrance into the sanitary emergency ward. Also, the traffic in the hallways becomes congested and the ambulance personnel, as well as porters who are transferring patients have problems maneuvering around people; fire safety procedures suffer as a result. The waiting room is not separated into adult and child sections and so, children are suscepted to potentially dangerous infections. The communication between the psychiatric ward and the waiting room are completely disorganized. A patient who comes into the hospital for a psychiatric assessment is forced to wait more than two hours in a room 2 meters by 2 meters with uncomfortable seating and an absence of a bed. This leads to constant problems with their stress levels, which causes the emergency room personnel and doctors to control these patients and assign unneeded medication. The communication between the 5th floor (psychiatric ward) and transfer of patients is inefficient. The nurses in the ICU -intensive care unit are disorganized with the time a medication or other procedures must be administered to the patients. Improvements: The waiting room: must extended for the greater amount of people and separated into a child section, adult section and one for those who might transfer an infectious disease to others. Communication: healthcare revolves around individuals and just attendance to their needs. An administrator who is in charge of changing or creating medical policies or the nurses and doctors themselves, are obligated to provide proper care to anyone in need, including psychiatric patients. The long wait times must be cut in half, as people are susceptible to further and unnecessary stress. It is morally necessary to make sure that the person gets the treatment and medication they require. Programs for nurses: as education for doctors and nurses is particularly serious, there should be in-hospital classes provided. People become morally used to the patients and their suffering, thus the medical staff needs a refreshment of their understanding and knowledge. Organization: certain criteria and parameters must be outlined for nurses for better history of medical problems and physical assessment. The patient is another person who must be shown how to do the monitoring themselves, with clear guidelines and goals in the reach for stability. The use of multidisciplinary team is very helpful, as it increases the scope of diagnostics and treatment but also approach towards patients. The focus is on older adults and children, in order to establish the reasons for their delay in seeking medical attention or advice on how to deal with the issue.Advertising Looking for essay on public administration? Let's see if we can help you! Get your first paper with 15% OFF Learn More This essay on Organization of a Hospital Activity was written and submitted by user Moderate Lion to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Sandra Cisneros and Chicano Literature Essay Example

Sandra Cisneros and Chicano Literature Essay Example Sandra Cisneros and Chicano Literature Essay Sandra Cisneros and Chicano Literature Essay Essay Topic: House on Mango Street Sandra Cisneros is an American writer and poet, was born on December 20, 1954, in Chicago. She is primarily known for her first novel The House on Mango Street (1984) about a young Latino woman. More importantly, Sandra Cisneros is acclaimed to be a central figure in Chicana literature. Given the fact Sandra was forced to migrate constantly between Mexico and the United States since she was a child, she became deeply interested in the challenges and relationships between Mexican and American cultures. Eventually, Cisneros achieved recognition far beyond Chicano and Latino communities for her accurate interest in the formation of Chicano identity and her contribution to the Hispanic civil rights movement. Some suggest that Sandra Cisneros is the most famous Chicana writer. She became a pioneer in this literary field and achieved to become the first female Mexican-American writer to be published massively. As the first successful Chicana author, Cisneros brought this genre to mainstream literature and made it widely popular (Sandra Cisneros). Most significantly, the writer firstly introduced innovations in her best-known novel The House on Mango Street, where she shifted from established poetic style typical for Chicana literature to a new one, creating a distinctive Chicana literary space. The most prominent topics of her literature brought up such social issues as gender inequality and marginalization of cultural minorities, specifically Latino. Due to her flourishing writing style, the novel The House on Mango Street became popular and readable far beyond the Chicano community. ?Drawing attention to the challenges Latino community faced, Cisneros played a significant role in Hispanic Civil Rights Movement. As a result of this movement, Hispanic population achieved to heightened awareness of the importance of culture affected many ethnic groups, including Mexican Americans. The primary goal of this civil right movement was to equalize

Globalisation of Logistics Assignment Example | Topics and Well Written Essays - 3000 words

Globalisation of Logistics - Assignment Example By accessing such resources, businesses operating across nations find it easier to price their products and services at favorable prices enabling them to attract and sustain their market share. Additionally, this enables them open up their businesses to broad markers where people have disposable income to spend on various kinds of goods and services. In the wake of globalization, another important feature evident in business activities is increased communications technology, which has spread across different parts on the face of the earth. This has in fact allowed campaigns in international marketing to be effectively coordinated from domestic databases. The mobile phone technology and internet revolution has played an important role in opening new international industries to an endless potential for opportunity (Venkateswaran 2012, p. 78). It is important to realize that globalization has greatly influenced the manner in which people shop. Customers now have a wide potential of goods and services to choose from, having the ability to shop from any place on the globe, something that has produced huge dynamism in tastes and preferences. Following this development, multinational companies have been looking doe better global strategies they can use in creating and sustaining their market share. This paper examines the concept of creation of effective global strategies that these companies can use in the process of creating competitive advantages in the highly globalised business environment. In the wake of globalization, multinational enterprises are faced with the need to formulate and implement an effective global strategy they can rely on in doing business effectively across many countries on the globe (Frear, Metcalf & Alguire 1992, p. 9). These businesses have realized the advantage that comes with a strategy, which effectively correspond to the changing business

Advergaming and mobile advertising Research Paper

Advergaming and mobile advertising - Research Paper Example There has been need to have a different cereal than the usual wheat one and hence the introduction of the new chocolate cereals is needed, and the introduction is done through a medium that is liked by children: videogames. The traditional advertising includes the use of television, posters and billboards and children of nowadays do not bother checking out such mediums. All they are interested in is the video games and especially those that are online. Advertising the product online in a videogame is the best way to attract the market for the chocolate cereals whose target is mostly children. The company used Multi-Link Trunking (MLT) technology to help it access several links and servers in order to ensure that as many people as possible get the advertisement through the video game. Permission is not an issue but facilitation to the right channels is necessary when using the internet. Many people got to enjoy this product more since it was introduced to them through a medium they love. Sales of the Choco Krispis should therefore have gone very high due to the fact that the cereal box was fashioned to be used as the joystick in this advergaming. Taco Bell has launched yet another food product beefy nacho burrito and is still using the mobile phone to advertise it. The advert is running through smart iPhones and hence many people with the iPhone have access to the advert through the applications. These adverts have made many people aware of the product and are buying it to try it out (Hasen, 2012). There is need to have advertisements that will reach majority of the target group without the company struggling with the logistics of production of posters of billboards to attract attention of the presence of a new product. Taco Bell has therefore addressed the need for an easy to see advert that reaches majority of the target group with minimal effort. Many people are