The Impact of Price Changes on the Brand Equity of Toyota in Saudi Essay

The Impact of Price Changes on the Brand Equity of Toyota in Saudi Arabia - Essay Example .............................................................................................................. 5 Table of Contents .................................................................................................................. 6 1. Presentation ............................................................................................................... 8 1.1 Background of the Research Problem ........................................................... 9 1.2 Problem Statement ........................................................................................ 11 1.3 Aims or Purpose of this Study....................................................................... 12 1.4 Research Objectives ....................................................................................... 12 1.5 Research Questions ........................................................................................ 13 1.6 Significance of the Study ..................................... .......................................... 13 1.7 Rationale for Choosing the Research Topic.................................................. 13 1.8 Research Procedure ...................................................................................... ... ............................ 19 2.1 Conceptual Framework and Research Hypothesis ........................................ 20 2.1.1 Conceptual Framework .................................................................. 20 2.1.2 Research Hypothesis for Further Verification ............................... 22 2.2 Importance of Establishing Strong Brand Equity †¦.....†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 26 2.2.1 Brand Loyalty ................................................................................ 29 2.2.2 Brand Awareness ............................................................................ 34 2.2.3 Brand Association ........................................................................... 36 2.2.4 Perceived Brand Quality ................................................................. 39 2.3 Importance of Effective Pricing Strategy ...................................................... 41 2.4 Significance of Pricing over the Development of Bran d Equity †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦...... 46 2.5 Significance of Price Changes on Consumer Behavior ............................... 49 2.6 Chapter Summary ....................................................................................... 53 3. Exploration Methodology ............................................................................................. 56 3.1 Research Hypothesis ..................................................................................... 3.2 Research Survey Questionnaire Design........................................................ 3.3 Target Population, Sample Size and Research Venue .................................. 3.4 Research Ethics ............................................................................................. 4. Exploration Findings and Analysis

Human Resources in Business Essay Example | Topics and Well Written Essays - 1000 words

HR in Business - Essay Example Tests are commonly seen as a more attractive to the determination choices, since they judge everybody on a similar premise, as opposed to being founded on tests and results taken years prior at college establishments. At the point when a competitor has finished a psychometric test, had passed a strong social meeting and character profile and has experienced a pretend introduction with the selection representative, the HR have made all fundamental progress they need so as to settle on a sensible choice about who to offer the position. They are cost-gainful in the long haul, on the grounds that are moderately modest and simple to regulate, on the grounds that the addressed are not observed by right answers. Be that as it may, giving input can be monotonous now and again, on the grounds that it requires focus and assessment, which takes additional time. Government sanctioned tests can regularly be emotional, on the grounds that various individuals see diversely test questions. Deciphering the inquiry depends to a more prominent degree on the social and instructive foundation, on its family esteems and individual mentality. Additionally brings about surveying applicants could be diverse relying upon the evaluator. This is along these lines, since while responding to the test questions, the applicants may be influenced by their present mind-sets, or being under pressure, so the standartization of the tests may not answays decipher the outcomes for the up-and-comers. Respondents can purposefully extend and depict themselves in a light totally different in the event that they had an eye to eye meet. A portion of the individuals can react to the inquiries in a manner that isn't veritable, suggests self-advancement and purposely leaves wrong impression to the enrollment specialist. There is a sure hazard required for the competitors when they need to connect with themselves in protracted tests, before they have the chance to initially talk about their job and employment position with the enrollment specialist. Overtiredness and loss of time, if the

My mom only had one eye

My mom only had one eye My mom only had one eye. I hated her She was such an embarrassment. She cooked for students and teachers to support the family.There was this one day during elementary school where my mom came to say hello to me. I was so embarrassed.How could she do this to me? I ignored her, threw her a hateful look and ran out. The next day at school one of my classmates said, EEEE, your mom only has one eye! I wanted to bury myself. I also wanted my mom to just disappear. I confronted her that day and said, If youre only gonna make me a laughing stock, why dont you just die?My mom did not respond I didnt even stop to think for a second about what I had said, because I was full of anger. I was oblivious to her feelings.I wanted out of that house, and have nothing to do with her. So I studied real hard, got a chance to go abroad to study.Then, I got married. I bought a house of my own. I had kids of my own. I was happy with my life, my kids and the comforts. Then one day, my Mother came to visit m e. She hadnt seen me in years and she didnt even meet her grandchildren.When she stood by the door, my children laughed at her, and I yelled at her for coming over uninvited. I screamed at her, How dare you come to my house and scare my children! GET OUT OF HERE! NOW!!!And to this, my mother quietly answered, Oh, Im so sorry. I may have gotten the wrong address. and she disappeared out of sight.One day, a letter regarding a school reunion came to my house. So I lied to my wife that I was going on a business trip. After the reunion, I went to the old shack just out of curiosity.My neighbors said that she died. I did not shed a single tear. They handed me a letter that she had wanted me to have.My dearest son,I think of you all the time. Im sorry that I came to your house and scared your children.I was so glad when I heard you were coming for the reunion. But I may not be able to even get out of bed to see you. Im sorry that I was a constant embarrassment to you when you were growing up.You see..when you were very little, you got into an accident, and lost your eye. As a mother, I couldnt stand watching you having to grow up with one eye. So I gave you mine.I was so proud of my son who was seeing a whole new world for me, in my place, with that eye.With all my love to you,Your mother.Author Unknown