Globalisation of Logistics Assignment Example | Topics and Well Written Essays - 3000 words

Globalisation of Logistics - Assignment Example By accessing such resources, businesses operating across nations find it easier to price their products and services at favorable prices enabling them to attract and sustain their market share. Additionally, this enables them open up their businesses to broad markers where people have disposable income to spend on various kinds of goods and services. In the wake of globalization, another important feature evident in business activities is increased communications technology, which has spread across different parts on the face of the earth. This has in fact allowed campaigns in international marketing to be effectively coordinated from domestic databases. The mobile phone technology and internet revolution has played an important role in opening new international industries to an endless potential for opportunity (Venkateswaran 2012, p. 78). It is important to realize that globalization has greatly influenced the manner in which people shop. Customers now have a wide potential of goods and services to choose from, having the ability to shop from any place on the globe, something that has produced huge dynamism in tastes and preferences. Following this development, multinational companies have been looking doe better global strategies they can use in creating and sustaining their market share. This paper examines the concept of creation of effective global strategies that these companies can use in the process of creating competitive advantages in the highly globalised business environment. In the wake of globalization, multinational enterprises are faced with the need to formulate and implement an effective global strategy they can rely on in doing business effectively across many countries on the globe (Frear, Metcalf & Alguire 1992, p. 9). These businesses have realized the advantage that comes with a strategy, which effectively correspond to the changing business

Advergaming and mobile advertising Research Paper

Advergaming and mobile advertising - Research Paper Example There has been need to have a different cereal than the usual wheat one and hence the introduction of the new chocolate cereals is needed, and the introduction is done through a medium that is liked by children: videogames. The traditional advertising includes the use of television, posters and billboards and children of nowadays do not bother checking out such mediums. All they are interested in is the video games and especially those that are online. Advertising the product online in a videogame is the best way to attract the market for the chocolate cereals whose target is mostly children. The company used Multi-Link Trunking (MLT) technology to help it access several links and servers in order to ensure that as many people as possible get the advertisement through the video game. Permission is not an issue but facilitation to the right channels is necessary when using the internet. Many people got to enjoy this product more since it was introduced to them through a medium they love. Sales of the Choco Krispis should therefore have gone very high due to the fact that the cereal box was fashioned to be used as the joystick in this advergaming. Taco Bell has launched yet another food product beefy nacho burrito and is still using the mobile phone to advertise it. The advert is running through smart iPhones and hence many people with the iPhone have access to the advert through the applications. These adverts have made many people aware of the product and are buying it to try it out (Hasen, 2012). There is need to have advertisements that will reach majority of the target group without the company struggling with the logistics of production of posters of billboards to attract attention of the presence of a new product. Taco Bell has therefore addressed the need for an easy to see advert that reaches majority of the target group with minimal effort. Many people are